The EB2BCOM group consists of privately held entities incorporated in Australia and Singapore trading under a common brand and sharing resources. The leadership team consists of experienced staff and managers from across the IT sector, with a strong focus on excellence in delivering innovative identity security solutions and support.


David Rolls, Executive Chairman

David is a very experienced executive in the IT industry. He previously held senior roles in leading global organisations including CEO of Telstra Enhanced Services, President of Telstra China, and GEIS.

Bob White

Bob White, Group CEO

Bob White co-founded EB2BCOM in 1996 after many years in the IT industry in CEO, senior management and sales  roles in American, British, Japanese and Australian companies. These include Unisys, Fujitsu, Telstra, PA Consulting group and Ausdoc EDX.

Bob has a track record of starting or leading IT startups, building and re-energising business organisations, trusting and delegating to staff, and establishing a flexible and family-friendly working environment.


Goh Hock Beng, Director, Asia Pacific

Based in Singapore, HB joined EB2BCOM in September 2015. Prior to EB2BCOM he was the Sales and Channels Director for SailPoint Inc and left as the Head Alliances for Asia. At SailPoint he doubled the customers on-boarded from the previous years.

With almost 20 years of experience, he had held leading positions in start-ups, vendors and system integrators such as the VP for Asia for TrustSphere Pte Ltd, SOA lead for Oracle Singapore and Client Director for Singapore Computer Systems where he had successfully delivered projects and revenue. HB started out his career within Singapore Prisons and left after 5 years as the Head Security and Electronics.